Officina Battaglin, the Italian steel bike brand founded by the 1981 Giro-Vuelta winner Giovanni Battaglin and his son Alex, has just announced that it will showcase the new bikes of the 2022 collection through a virtual launch event.
The 2022 Collection Digital Debut is a high-end professional production that will take place on Wednesday, March 2nd, at 2:00 pm CET.
After Alex and Giovanni presented the collection in Singapore last December, the launch of the new models was set to be a series of exclusive in-person meetings held in different countries.
The travel restrictions in response to the spread of the new Covid variant led to the decision of moving online:
“After our successful presentation in Singapore last December, we had planned on repeating the same event format in other countries,” said Officina Battaglin’s CEO, Alex Battaglin.
“With the spread of the Omicron variant, we decided to create a virtual launch event from the ground-up.
While there’s no substitute for seeing the bikes in person, this presentation will allow a larger audience of passionate cyclists from anywhere in the world to take part in the premiere.
At the same time, the digital experience will accomplish something that an in-person event can’t: participants will get a unique behind-the-scenes look at Italian frame building, with unreleased footage of the finishing process.”
Debuting inside an Italian gem
The new Officina Battaglin bikes will make their “digital debut” inside the lavishly painted rooms adorned with frescoes of Villa Godi Malinverni, a storied villa just a few kilometers from the Battaglin workshop.
“Instead of an aseptic studio environment, we’ve chosen a stunning villa, one of Italy’s many hidden gems.
Our country is a unique source of inspiration for creating special bikes, and we wanted the setting of the event to reflect that.”
What to expect from the 2022 Officina Battaglin collection: new designs and only 110 build slots
The main focus of the presentation will be the new Officina Battaglin collection.
The virtual event will provide technical insights about each product and a closer look at their aesthetic refinements. Officina Battaglin’s signature cromovelato finish will obviously be a major feature of the show.
Those interested in starting a custom build project will also get all the details on how to reserve one of the 110 build slots available for a custom 2022 Battaglin bike.
Taking part in the 2022 Collection Digital Debut
Now you can access our FREE video series “The Man of Steel” and get a behind-the-scenes look at the specific process used by the 1981 Giro winner in his eponymous bike workshop in Italy.