[VIDEO] This custom steel bike has a distinctive Italian flair

Want to see how much Italian a custom steel bike can look?

Then don’t miss this new Custom Bike of the Week’s episode!

Join Alex at the Battaglin workshop in Marostica, and check out a steel road machine with a custom paint job that has Italy written all over it.

First, a little context.

Anthony, the owner, is a successful businessman in the pharma industry from Encinitas, California.

He reached out to the Battaglin workshop with a clear idea in mind:

he wanted a Portofino Premium designed and built to his specifications!

In fact, he was looking for a custom bike that was truly unique.

And he was excited about having Giovanni Battaglin, a legend of cycling, designing the frame to his measurements.

For his dream Portofino, Anthony took the full customization route.

In the video, you’ll see how Anthony made the frame more personal with a plate brazed to the top tube, on which was engraved a mantra that has guided his successful career.

But Anthony’s customizations didn’t stop to the plate.

The reason why his bike really stands out is clearly the custom paint job.

While Anthony liked the Portofino’s standard “Italian flag” paint scheme, he preferred to personalize those parts of the frame usually finished in chrome.

In the video, Alex will explain how we came up with a special combination of colors that felt right to Anthony.

Finally, you’ll see which components Anthony chose for his dream bike.

He loves electronic shifting because of the clean look with only a few wires.

That’s why we assembled his custom Portofino with SRAM’s Red eTap AXS 12-speed groupset.

For the wheels, we went with the all-new Campagnolo Bora WTO 45-mm carbon clincher, Campagnolo’s first tubeless-ready carbon rims.

We completed the build with the Deda Elementi limited-edition Superleggera RS handlebar and stem with titanium screws.

Do you want to discover Giovanni Battaglin’s secret formula to building a custom steel bike that rides like a dream?

Now you can access our FREE video series “The Man of Steel” and get a behind-the-scenes look at the specific process used by the 1981 Giro winner in his eponymous bike workshop in Italy.

Click HERE to access the video series

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